Edsel History

Edsel, “Once you've seen it, you'll never forget it.  Once you've owned it, you'll never want to change." Edsel had its origins nearly 10 years before its release. As early as 1948, the Ford Motor Company was researching the production of a medium priced car. Ford’s goal was to retain Ford customers by offering them the option of trading-up incrementally from the Ford line all the way up to the Lincoln line.
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